31 July 2019

Premium Luxury and No Compromise Capability: Ram Middle East Announces Limited-Edition Laramie Sport Version of the All-New 2019 Ram 1500

 

  • Ground-breaking innovation including 12-inch (305 mm) UconnectTM touchscreen, highly advanced active noise cancellation system, ParkSense® parallel/perpendicular park assist and 360º surround view camera.
  • The most luxurious truck ever, with 57% more leather than any competitor, an extra 4-inches (10 cm) of rear legroom, refined Ram exclusive 8-degree reclining rear seats with ventilation, power running boards and dual panel panoramic sunroof.
  • Exhilarating performance, with the legendary 395hp 5.7-litre HEMI® V8 and 8-speed automatic transmission as standard, plus a total weight reduction of 102 kgs and 9% lower coefficient of drag - 0.357 - that is comparable to a regular sedan.
  • No compromise handling and maximised fuel efficiency with Ram exclusive air suspension system that features five height settings for optimum ride and aerodynamic performance plus unique link-coil rear suspension that delivers the smoothest and most capable rugged terrain driving experience.

 

Ram has announced the arrival of the limited-edition 2019 Ram 1500 Laramie Sport in the Middle East, representing exceptional value and making a truly luxurious everyday all-purpose vehicle more attainable than ever before.

 

Part of the all-new 2019 Ram 1500 line-up, the Laramie Sport is set to change every preconception you may have when it comes to trucks. Forget any thoughts you may have of bulky, cumbersome, heavy duty, functional vehicles. The excellent balance of Ram's design and engineering takes the Ram 1500 to an entirely new level that sees it firmly focused on becoming the perfect everyday vehicle for every lifestyle.

 

The Laramie Sport Edition, which will be limited to just 150 cars in the region, features a host of premium exterior features including a Sports Performance Hood, LED reflector headlamps and tail lamps, chrome accented 22-inch polished wheels and distinguished chrome details. But the real highlight of the 2019 Laramie Sport is the luxurious interior, with full-grain leather trimmed bucket seats and chrome plated accents.

 

The 2019 Laramie Sport is also at the forefront when it comes to technology, with the award-winning fourth-generation Uconnect® system and class-exclusive, 12-inch (305mm) reconfigurable touchscreen display with navigation and split-screen capability for dual-application operation plus Android AutoTM and Apple CarPlayTM, and a wireless charging pad. Its leading audio system features a 19 speaker, 900-watt Harmon Kardon premium audio system - the most speakers and the most powerful audio system in its class. The instrument cluster also features a 7-inch (177.8 mm) full colour driver customisable TFT information display.

 

An available new 10 sq. ft. (0.92 sq. m.) dual-pane panoramic sunroof gives passengers an impressive window to fresh air, open skies and great views of their surroundings. And when it comes to comfort, the 2019 Ram 1500 Laramie Sport has ventilated front seats (with memory settings for the driver), power adjustable pedals with memory setting and a six-way power adjustable passenger seat.

 

For added convenience and ease of operation, the 2019 Laramie also features a nitrogen and oil charged dampened liftgate, which delivers an even, consistent assist in even the warmest climates, with key fob-controlled power-release, which makes opening it easier than ever before.

 

Powered by the legendary 5.7-litre HEMI® V8 with variable-valve timing (VVT) for greater efficiency and performance, the 2019 Ram 1500 Laramie Sport delivers 395hp at 5,600 rpm, 410 lb.-ft. of torque in a smooth, broad power band that avoids the hesitation and peakiness of turbocharged engines and is linked to a smooth 8-speed automatic transmission

 

 

The 2019 Ram 1500 Model Range
The all-new 2019 Ram 1500 model has been completely overhauled, making it better than ever, offering even more capability, strength and performance. But even this monumental progress wasn't enough to satisfy the Ram engineering team, which is why they also pushed innovation, technology and refinement to entirely new heights, revolutionising the brand's flagship vehicle in what is perhaps its most significant redesign ever.

 

The editors of Cars.com summed it up perfectly when they named the all-new 2019 Ram 1500 "Best of Show" at the 2018 North American International Auto Show, saying that "Ram has climbed to the top of the heap for its blend of capability, comfort, technology and efficiency." Further proof of this is that the all-new 2019 Ram 1500 was the only truck to be named on Ward's 2018 10 Best Interiors List alongside a short list of premium luxury vehicles.

 

Boasting countless segment-exclusive features in the specific areas most important to buyers and combining entirely new levels of interior luxury, comfort, technology, capability and functionality, these features make the Ram 1500 a dream come true for customers who now don't have to make any compromise to drive a Ram truck.

 

Ground-breaking innovation
The all-new 2019 Ram 1500 delivers innovative state-of-the-art technology which, in addition to the Uconnect® includes multifunction type C USB ports that allow devices to be charged up to four times faster than standard USB outlets are included as standard and an integrated wireless charging pad is also available.

 

An innovative, highly advanced active noise cancellation system and acoustic glass reduce ambient sounds down to a low 67.1 db, making it the quietest Ram 1500 ever.

 

Manoeuvrability and parking are also made easier than ever before, thanks to the all-new 2019 Ram 1500's available combination of ParkSense® front and rear parking sensors, Parkview® rear backup camera, blind spot and rear cross path detection, adaptive cruise control and, available for the first time on the all-new 2019 Ram 1500, a 360º surround view camera that gives a bird's-eye perspective of the vehicle via four cameras positioned around the vehicle to create a fully stitched image.

 

The most luxurious truck ever
Offering the very highest levels of space and luxury including the most leather and real wood, the interior of the all-new 2019 Ram 1500 sets a standard that's so high the rest of the segment will find it hard - if not impossible - to match in terms of design and quality.

 

An additional 4-inches (10 cm) has also been added to the cabin, giving rear seat passengers best-in-class legroom of 45.1-inches (1,146 mm), with the added luxury of ventilated rear seats that recline up to 8-degrees and a fold down rear seat centre console, even further enhancing comfort.

 

The cabin features interior storage totalling 151.1 litres and a reimagined centre console with 12 different storage configurations that offers never-before-seen customization, while other features, such as the exclusive lockable RamBox bedside storage, hidden bins and flat-load floor, offer totally unique solutions for cargo.

 

 

Exhilarating performance
Significantly, the Ram 1500's tried and tested 5.7-litre HEMI® V8 doesn't sound or feel like a V8 until you want it to. With the windows up on the highway, it runs crossover quiet, thanks in part to expanded active noise cancellation and cylinder deactivation.

 

To control the power, and with 18 percent more pad area, the all-new 2019 Ram 1500 features the largest front brake rotors in the segment at 14.9-inches (378 mm). A new electric parking brake replaces the previously foot operated parking brake, eliminating 20 pounds (9 kgs) and working jointly with the truck to identify when to automatically engage.

 

No compromise ride, handling and maximised fuel efficiency
The 2019 Ram 1500 offers class-leading ride and handling, which is delivered via a unique link-coil rear suspension system and an optional air suspension system that features five height settings for optimum ride and aerodynamic performance. In addition to an enhanced smooth ride, the air suspension also allows the driver - via a separate button on the key fob - to lower the truck, allowing easier passenger entry and reduced tailgate lift-over height.

 

The air suspension system adds up to 4-inches (102mm) of lift, offering best-in-class step-in height of 21-inches (533.4 mm), best-in-class ground clearance of 10.7-inches (271.78 mm), best-in-class departure angle of 27.8 degrees, and best-in-class breakover angle of 24.2 degrees supported by four-corner air springs that provide a cushioned, premium ride on-road and excellent capability off-road. Another benefit of the new air suspension is load-levelling capability, which automatically detects load on the suspension from a trailer or payload. The air pressure increases until the vehicle reaches normal ride height, levelling the vehicle and improving the loaded ride.

 

Another all-new feature - Frequency Response Damping (FRD) shocks - deliver the best combination of ride and handling. When the Ram 1500 experiences a slower input, common during cornering and heavy braking, the bypass valve is closed for more aggressive damping, which provides additional stability and poise. When driving normally or exposed to faster shock inputs - which is common on rough roads or at higher speeds - the valve opens to soften the damping, giving the driver more comfort, confidence and control.

 

For the all-new 2019 Ram 1500, the engineering team has made overall weight reductions totalling nearly 225 pounds (102 kgs) net compared to the previous model and have created the strongest Ram 1500 ever with the most efficient frame in the segment - 100 pounds (45.4 kgs) lighter with 98 percent high-strength steel to improve durability, weight and rigidity for improved handling.

 

Extensive wind tunnel testing honed the all-new 2019 Ram 1500's exterior shape, resulting in continued best-in-class aerodynamics, plus exclusive active aerodynamics - grille shutters, air dam and air suspension - that help make the all-new 2019 Ram 1500 the segment's most aerodynamic vehicle and maximise fuel efficiency. Its .357 coefficient of drag is 9% lower than the previous model and comparable to a regular sedan.

 

To further maximise fuel efficiency, the all-new 2019 Ram 1500 also features Fuel Saver Technology (cylinder deactivation), with the engine's control computer turning off fuel and spark and closing the intake and exhaust valves on four of the engine's eight cylinders during light load operation, such as highway cruising when full power is not needed.

 

The model features over 100 advanced safety and security features, (many as standard, some as available options depending on the model) including Electronic Roll Mitigation, multistage air bags, Electronic Stability Control, Hill Start Assist, ParkSense® Parallel/Perpendicular Park Assist and ParkView® Rear back-up camera.

 

GCC customers also benefit from the Ram brand's confidence in the quality and durability of its vehicles in the form of a comprehensive 5-year / 100,000 km manufacturer warranty and service package.

 

The 2019 Ram 1500 Laramie Sport is available to order at all Ram showrooms in the Middle East region.

 

 

Press Contacts

 

For more information, please contact:

 

Luna Brozzi
PR Manager
FCA Middle East
+9714 445 6496
luna.brozzi@fcagroup.com

 

or

 

Mirna Tamimi
Senior Account Executive
Gambit Communications
+97156 1089912
Mirna@gambit.ae

 

 

 

 

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